Broadway Betterment

The Jack London Improvement District is working towards a better Broadway that is inviting, vibrant, and safe. Here are current and upcoming projects on Broadway.

Tree pruning August 2018

The sycamores on Broadway were due for a much-needed pruning to lift the canopy and let in more light. Some branches were blocking business signs and traffic lights and encroaching upon the sidewalks. The result is a much more open and inviting streetscape.

Street Trees 4th.jpg

Median installations & Landscaping Coming soon!

The District is currently planning landscaping and installations for our medians.

Free Broadway Shuttle Jack London

Free Broadway Shuttle

We fund and support the free Broadway Shuttle program to improve access and connection between Downtown and Jack London as a service to residents, employers, and visitors. Buses come every 10-15 minutes!



Gateway Infrastructure

Art Proposal, Madison St. Underpass funded by Fourth St East - Future Cities Lab

Art Proposal, Madison St. Underpass funded by Fourth St East - Future Cities Lab

Activation & placemaking ongoing

  • Pop-ups

    • Now Calling All Food Trucks! The beloved El Sabrosito Pupuseria has moved on after 3 busy years and we are accepting applications from food businesses interested in activating the corner of 4th & Broadway. Our goal at the Jack London Improvement District is to activate space and support community-serving small businesses, increasing foot traffic and overall vitality to the Broadway corridor. If your business is interested in working with us, please email to get an application.

  • Art-wrapped utility boxes and murals, rehabilitating tagged utility boxes planned


repaving SUMMER 2019

Lower Broadway is set to be repaved Summer/Fall 2019 as part of Oakland’s Five Year Paving Plan and Complete Streets program. We are working on coordinating with DOT and the Jack London community to build consensus around pedestrian, cyclist, transit and vibrancy improvements on Broadway.


Wayfinding Completed 2018/2019

Auto-directional and pedestrian signage installed on Broadway and all District entry points as part of a district-wide signage program to help vehicles and pedestrians navigate to and around the district.


daily maintenance & Cleaning

Our Ambassador team clears Broadway of trash, graffitti and debris daily, and steam pressure washes where and when possible.

333 Broadway

333 Broadway

Let us know what you think. Email to offer your ideas and feedback.