Broadway Betterment

The Jack London Improvement District is working towards a better Broadway that is inviting, vibrant, and safe. Here are current and upcoming projects on Broadway.

Tree pruning August 2018

The sycamores on Broadway were due for a much-needed pruning to lift the canopy and let in more light. Some branches were blocking business signs and traffic lights and encroaching upon the sidewalks. The result is a much more open and inviting streetscape.

Street Trees 4th.jpg

Median installations & Landscaping Coming soon!

The District is currently planning landscaping and installations for our medians.

Free Broadway Shuttle Jack London

Free Broadway Shuttle

We fund and support the free Broadway Shuttle program to improve access and connection between Downtown and Jack London. We contribute $20,000 every year to fund the B Shuttle. Buses come every 10-15 minutes!


Activation & placemaking ongoing

  • Improving gateways

  • Pop-ups

    • Now Calling All Food Trucks! Our beloved El Sabrosito Pupuseria has moved on from our humble corner, and we are looking for food truck applicants interested in operating at our corner of 4th & Broadway. Our goal at the Jack London Improvement District is to activate space and incubate small businesses, increasing foot traffic and overall vitality to the Broadway corridor. We are interested in breakfast and/or lunch, and are open to overlapping schedules and multiple vendors in the space. If your business is interested in working with us, please email to get an application.

  • Art-wrapped utility boxes and murals, rehabilitating tagged utility boxes planned


repaving fall 2018/Spring 2019

Lower Broadway is set to be repaved Summer/Fall 2019 as part of Oakland’s Five Year Paving Plan and Complete Streets program. We are committed to coordinating with DOT and the Jack London community to build consensus around pedestrian, cyclist, transit and vibrancy improvements on Broadway.


Wayfinding Completion 2018

Auto-directional and pedestrian signage installed on Broadway as part of our district-wide signage program to help vehicles and pedestrians navigate to and around our district.


daily maintenance & Cleaning

Our Ambassador team clears Broadway of any trash, graffitti and debris daily.

333 Broadway

333 Broadway

Let us know what you think. Email to offer your ideas and feedback.