Welcome to Oakland's Historic Waterfront Community

We are Oakland's original neighborhood! A mixed-use working waterfront with exciting places to eat, drink and explore. Come for a bite to eat, a jaunt on Jack London Square, to catch the Ferry or the train, or to explore our historic districts and murals.

Explore the District

   Where to eat, where to drink, cool spots and more... all right here, waiting to be discovered. Take a virtual tour and poke around with our interactive map to see what's here!

Upcoming Events

Ambassador Assistance hotline

510 363 0989

Need a safety escort or want to report graffiti, dumping or other immediate concerns in the District? Call the hotline.


the Jack London Improvement District

We are a non-profit organization that works to create, promote and maintain an inviting environment for people who visit, live and work in the Jack London District. We are always looking to make connections, hear suggestions, and strengthen our community, so please get in touch with us, come to an event, or find out more about us by clicking below.

Now Hosting @ 333 Broadway

La Santa Torta

La Santa Torta

M - F 11am - 4pm

Starting March 11th


The Jack London Improvement District is excited to refresh the graphic design of its 100 Lamppost Banners visible throughout the District.  Banners are one way we celebrate the identity of the mixed use, diverse, historic downtown District.  The District is looking for a designer to develop new graphics for the banners to be high impact and compliment the graphic quality of the other signage and visual branding elements in the Public right-of-way. The Designer will work with District Staff and a small volunteer task force focused on the project. Deadline March 15th. See full RFQ→


Our Partners