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Business Spotlights

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A conversation with Owner Rebecca Boyles - March 31, 2015

Rebecca opened Beer Revolution with her partner in 2010. Beer Revolution is a popular Jack London destination with the largest selection of local and craft beers in the district.

What is your favorite local ingredient and where do you get it?

“My favorite local ingredient is bacon. We get our bacon next door at The Annex from Millers Ranch, so we actually cure it in house. Millers is located in San Leandro.”

Which restaurateur in Jack London/Oakland do you most respect?

“Chris Pastena - Definitely someone to admire. He’s got a lot of great stuff going on. Each one of his restaurants, each one of them, is amazing all the way to the simple things like salads - that’s not easy to do, and it’s not easy to execute. And to do it on the level he does, that’s some serious credit. And he’s still not too big to fill doing dishes in any one of his places, I really respect that.”

Favorite Jack London/Oakland restaurant other than your own?

“Lungomare. A close second would be Bocanova”

What's one thing about you or your restaurant that people would be surprised to know?

“Everything is local and organic and everything is locally sourced from local companies - everything is well-made even though it’s simple food - It’s the same for my bar too - there are so many amazing small breweries here that I really try to put a spotlight on.”

What’s your favorite beer on tap right now?

“Fieldwork - they have this new beer called chisel. It’s like a session IPA… It’s full of flavor, you know.”

What is your favorite thing to do in Jack London when you take a break?

“I like to go to Merchants saloon and play a game of pool, or walk on the waterfront”

What has surprised you most about your business?

“Honestly, what surprised me the most was the diversity of the clientele that come in. I mean, we get literally every kind of person you can imagine. From attorneys and city officials to hip hop kids and punk rockers to whomever. What’s really cool about that is you can watch people out on the patio when they are having beers, people that don’t even know each other are all of a sudden talking to each other.”

What is the best advice you’ve been given about your businesses?

“Just pay your bills, that’s the best advice”
“I do have one personal thing I do with all businesses, I do everything COD (cash on delivery). Even though I have credit terms with all of my vendors I just insist on COD, that way it’s just done.”

What's next for you?

“You know, Beer Rev, I don’t have any plans on ever expanding it or growing it. I know it’s a recognized brand but I feel like it’s kind of a one and only. It’s very unique even though there are places that have similar models and all -- and I feel like growing that isn’t really a possibility. It would just be fake and generic -- so why do that. Annex, however, is definitely gaining some gravity, and because it’s so simple and so salt-of-the-earth-- I think that it would fit almost anywhere, so that is something I would consider branching out.”

“I wouldn’t mind branching out and opening some more businesses here in the district. I feel like it has such potential and it’s becoming more of a neighborhood. There are so many residents now.”

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A conversation with Owner Keith Miller

Favorite thing to do in Oakland to take a break from the work day?

My favorite thing to do to break from my work day is actually, Go paddle - so I’ll hop in a boat or a stand up paddle board and I will jump in the water because here is it and we’re close by.

How far can you usually get?

20 minutes half an hour perhaps I can paddle, Depending on how fast a craft I use I can paddle to Coast Guard Island and back.

Now if it’s not paddling then I like to hang out, like if I want to go watch a game I’ll go to one of the restaurants that has a TV like Steel Rail or Overland or Jack’s and have a beer and watch a Warrior’s basketball game.

 How have your classes and trip offerings changed?

The biggest change is that more people are doing standup paddle boarding. It’s about half our business now for rentals and classes. It’s fairly easy to get into, its less gear intensive, the boards are lighter.

What drew you to the East Bay and specifically to Jack London from your previous location in Greenbrae?

We outgrew that space, we grew pretty fast, and we moved to Point Richmond - before we moved there I actually checked out JLS - this was ‘85 - and these buildings were all here. The project had been completed and the buildings were pretty much empty at the time, there wasn’t much going on. I was excited about coming here because of the water access but I made a phone call to the state water control quality people, the local office, and I was informed that the water quality in the estuary at that point in time was very questionable… So we moved to Point Richmond instead, used the Richmond Marina for our classes. In 1993 I was approached by the Port real-estate division to move here again. It took me by surprise... As it turns out it was on a recommendation from the Alameda County economic development commission, [they] suggested that if you wanted to improve JLS activity get something down here to draw people here to use the water.



The Jack London team visited Mike and his dedicated team at Dashe Cellars during bottling season to peek in on one of our urban wineries in action. We interviewed Mike Dashe to capture some of his culinary wisdom. 

JL:What is your favorite local ingredient and where do you get it?

MD: Dungeness Crabs—I go out on a boat and take them out of the crabpots myself

JL: What is your favorite spice?

MD: Smoked paprika!

JL: What is the most overrated ingredient, in your opinion?

JL: What is the most underrated ingredient?

JL: What's the one food you can't live without?

JL: What's never in your kitchen? 

JL: What's always in your kitchen? 

JL: What's the one book that everyone interested in food should read?


JL: Who is your favorite celebrity chef?

MD: Truffle Oil (overpowers everything!)

MD: Fresh morels

MD: Avocados

MD: Whiners

MD: Fleur de Sel.

MD: Tie:  "The Way to Cook" by Julia Childs; and "The Zuni Cafe Cookbook: A Compendium of Recipes and Cooking Lessons" by the late Judy Rodgers

MD: Anthony Bourdain

jack london historical image gallery- "oakland's earliest business district" 

Parking and Transportation


Street parking in Jack London is strictly 2-hour metered parking. Your best bet for a day in the district is a spot in one of our parking garages listed below. 

  • Jack London Market Garage | Harrison & 2nd (1,086 spaces)
  • Broadway Parking (248 spaces), Broadway & Embarcadero West
  • Washington Street Garage (1,000 spaces), Washington St. & Embarcadero West

How to get a parking permit →



Take BART to 12th Street station and catch the free Broadway shuttle that runs M-F from 7am to 10pm and runs all the way from 27th Street to Jack London Square, shuttles arrive every 10-15 minutes. If your destination is more towards the East side of the district, get off at Lake Merritt Station.

Visit for live arrival predictions

AC Transit




Our district is a pleasantly bike-able area with wide streets and calm traffic. If you want to get around on two wheels, there are nearby Ford GoBike stations Downtown. Check out a map and more information on renting a bike here.

More Biking Resources: Bike East Bay and Walk Oakland Bike Oakland and Bay Area Bike Rentals

Explore housing

Jack London offers a range of housing styles, sizes, and shapes for living in a vibrant urban neighborhood—where exciting activities and everyday needs are within walking distance.


Allegro at Jack London Square - 240 3rd Street

The Allegro at Jack London Square includes 310 apartments built in 2001, where urban lifestyle and luxury blend to create a wonderful place to call home. The roomy floor plans offer plush carpeting, timeless maple cabinetry, and washer/dryers!  Premium residences also have amazing views of the city skyline, East Bay Hills, and the water.

Aqua Via - 125 2nd Street

Aqua Via was built in 2006 and features 135 loft style units for apartment rental and is every commuter's dream – with close access to the Oakland/Alameda Ferry, AC Transit, Amtrak, BART and the new Jack London Shuttle, you can get where you need to go quickly and easily. Efficiently constructed, Aqua Via uses poured in place concrete as both its structure and its aesthetic and features an open-air bocce court and fitness center.

The Landing at Jack London Square - 101 Embarcadero West

The Landing at Jack London Square was built in 2001 and is a 282-unit luxury apartment community right on the San Francisco Bay. Come home to breathtaking water views, a chef’s kitchen and spacious living at The Landing at Jack London Square. This gated community is just a block from Jack London Square and amenities include fitness center, resort style pool and spa, BBQ area with picnic tables, business center, club room and private access to the 2.5 mile Bay Trail.


200 Second Street - 200 2nd Street

200 Second Street features 74 condominiums and live/work lofts in four floor plans and was designed by award winning architect David Baker and Partners.  Enhanced by balconies and garden patios, David Baker's glass and steel frame building compliments the dynamic historic district with an intimate landscaped entry court and glass lobbies.  It includes 1 ground floor commercial space.

288 Third Street Condominiums - 288 3rd Street

91-unit condominium development by Signature Properties -Six-story loft-style building -Designed by Levy Design Partners. Amenities include gated, underground parking and a unique roof garden and community barbecue.

428 Alice Street - 428 Alice Street

428 Alice Street condominiums features 93 units, one ground floor commercial unit and the building is cast-in-place concrete with an exposed concrete exterior, floor-to-ceiling windows and in-unit balconies. Amenities including fitness center, park-like courtyard, secure garage and bike storage. 

Brickhouse Lofts - 201 3rd Street

Built in 1914 as a warehouse for W.P. Fuller & Company, it was converted in 1997 to 12 live/work condominiums.  It includes 2 ground floor commercial spaces, common area roof deck with spectacular views, barbeque area and spa.

Fourth Street Lofts - 247 4th Street

The Fourth Street Lofts building was built in 1926 for Western States Grocery and designed by Couchot, Rosenwald & Roeth.  It was converted to 37 units in 1992 and includes 2 ground floor commercial units.

New Market Lofts - 201 4th Street

The New Market Lofts building was originally built in 1929 by Couchot, Rosenwald & Roeth Architects and served as the Safeway Stores Corporate Headquarters.  It was renovated in 2001 and converted to 53 sleek, tall and bright live/work residences by well-known architects Flynn Craig + Grant and developer Reynolds & Brown.  Amenities include in-unit laundry, common gym & roof-top deck.

Phoenix Lofts - 737 2nd Street

The Phoenix Lofts includes 29 live/work lofts, including rooftop penthouses. The building was converted in 2000, designed by Thomas Dolan Architecture and includes two sky-lit courtyards and a common roof deck.

Pocket Lofts - 373 4th Street

The Pocket Lofts building was originally built in 1916 as leather pocket factory and renovated in 1998 by Philip Banta & Associates Architects to 10 live/work units.  They include beautiful architectural elements and was Sunset Magazine's Western Home Awards in 1999-2000.

Portico Lofts - 309 & 311 4th Street

The Portico Lofts building was originally built in 1930 as a plumbing showroom/warehouse and converted to a 28 unit loft building in 1998 by NHP Architects.  Some units include original wood trusses, truss corbels, and wooden-vaulted ceilings. Amenities include common courtyard, large windows and skylights.

Portobello - 1, 3, 5, 7, 11, 15 Embarcadero West

Portobello was built in 1974. It was the first housing complex in Jack London Square on approximately 10 acres. The complex is comprised of 200 residential condominium units, office space, a restaurant, and a marina. It is Oakland's only resort community with marina, swimming pool, hot tub, sauna, and tennis courts.

The Bond - 311 2nd Street

101-unit luxury condominiums. Amenities include concierge, fitness center, business center, outdoor courtyard with barbeque and 4,000-square-foot private dog park.

The Ellington - 222 Broadway

The Ellington has 134 luxury condominium units in a 16 story high-rise community completed in 2009 with ground floor retail/commercial space. The building includes spectacular views and amenities that include an outdoor swimming pool, spa, gym, club room, concierge and 24-hour security guards.

The Sierra at Jack London Square - 311 Oak Street

The  Sierra At Jack London Square consists of 219 condominium units  and 5 commercial units completed in 2003. The complex is located at 311 Oak Street with the  main entrance on 3rd street in the Jack London Square  District in Oakland, CA.The Sierra features open  loft-style condominium homes, some with 18-foot ceilings, soaring windows,  exceptional views of the city, mountains and the bay, provide residents more  light space than most buildings in the area. Amenities include swimming pool, sauna, fitness center, business center and 24 hour concierge/security.

Tower Lofts - 255 3rd Street

The Tower Lofts building was built in 1926 and converted in 1994 to 24 live/work condominiums with two ground floor commercial spaces. The units include tall ceilings with exposed concrete ceilings and mushroom-capped pillars, secure building with intercom/telephone entry system, common area and a BBQ-friendly garden roof deck with expansive views.

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