About Us

   Our Mission    

The Jack London Improvement District is a 501(c)3 non-profit organization whose mission is to create, promote and maintain an inviting environment for people who visit, live or work in the Jack London District. Our vision is for a safe, clean, thriving Jack London District open 24/7, with flourishing businesses, vibrant events and an environment that ensures community members and visitors may be enriched by the District's distinct history, unique beauty and diverse assets. Through programs focused on maintenance and beautification, marketing and economic development, and land use and transportation, we foster economic vitality and quality-of-life in Oakland's unique, historic urban waterfront community.

Banners from a 2015 marketing & development campaign.

Banners from a 2015 marketing & development campaign.

Art-wrapped utility boxes from a 2016 maintenance & beautification project.

Art-wrapped utility boxes from a 2016 maintenance & beautification project.

Our office at 333 Broadway, Oakland 94607.

Our office at 333 Broadway, Oakland 94607.

our work

Maintenance, Beautification, and Safety

Our Terrific Ambassadors!

Jack London Improvement District partners with the organization Block by Block to provide a hardworking team of ambassadors to keep our streets inviting, clean, and safe. 

Ambassador Hotline


Neighborhood Crime Prevention

Jack London Improvement District is providing the ongoing support and outreach for Beat 1X NCPC. This group enables collaboration between the Jack London community and public safety officials through our Community Resources Officer and our Neighborhood Services Coordinator, sharing best practices and finding solutions for safety issues that affect businesses, residents, and visitors. Regular meetings are held monthly, on the fourth Tuesday at 6:00pm, at the Jack London Improvement District Office. We encourage you to attend a meeting, get to know your neighbors, and get involved in keeping you community safe. Ongoing projects and advocacy to address chronic blight and safety issues in the district 

Go to the Community Resources page for more info and crime reporting information

A curbside sign posted around the District from one of our 2017 safety and crime prevention projects.

A curbside sign posted around the District from one of our 2017 safety and crime prevention projects.

Marketing and economic development

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Promoting and Strengthening District Identity

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Business Support

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Connecting Oakland's Waterfront with its Downtown

Attracting and Shaping Great Development


Community Building

2019 Projects and Initiatives


Broadway Corridor Improvements

We want to make Broadway more inviting, accessible, safe and vibrant. This effort is made up of a group of projects including tree pruning, median-scaping, seasonal installations, wayfinding, and underpass improvements the Broadway Corridor. To read more about our projects on Broadway, visit our Broadway Betterment page → 

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Special Events & Collaborations Promoting Local Businesses

To keep the community informed and engaged we will continue the sponsorship, partnership, or direct hosting of community events such as launch events for publicity of projects or developer outreach forums. Project includes District business events to drive foot traffic and exposure to participating businesses, create district-specific collateral for local hotels and new residential buildings, in addition to ongoing promotion and marketing efforts with the Jack London Brewing District and other partners.

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District Banner Redesign

We are working to reboot our banner program with some fresh new designs! Expected to roll-out Summer 2019.

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Spring Sidewalk Sale

We had a very successful inaugural District Sidewalk Sale this April and hope to organize and sponsor more in the future! This event helped build community and connect new residents to the neighborhood.


National Night Out Block Party

Every year we celebrate National Night Out with a district block party! We provide sponsorship, partnership, and hosting to support National Night Out in coordination with participating businesses. This is a great way to promote community engagement and strengthen partnerships in areas of public safety, economic, land use, retail, community resilience, and business promotion.

Formal Wayfinding Signage

In 2017, we completed the Wayfinding Signage Design and Placement Plan in coordination with City, Port of Oakland, Jack London Square, WETA, Amtrak, Caltrans and community stakeholders by contracting directly with MmM Design, City of Oakland's wayfinding signage design consultant. Installation was completed early 2019, with maintenance ongoing.

Waterfront Warehouse District Project

The Jack London Improvement District seeks to enhance, promote, and preserve the integrity of the Waterfront Warehouse District to bring awareness to the historical importance of the district and it’s distinct role in the history of Oakland. We desire to create high-impact fixtures and interactive programing to engage residents, employees, and visitors within the District. There are two projects initiated: the Facade Improvement Program that provides matching grants for property owners with qualifying projects within the District, and enhancements to the current Historic Signage Program created in early 2000’s that includes a collection of trash receptacles. Check out the Finished Signage Concept Design from our design partner Gyroscope finished in August, 2018!

Design mock-ups and implementation begins Summer 2019.

Panel Talks

Quarterly interactive, educational events with local leaders and subject matter experts explore development in Jack London such as retail, history of development, industry, and other topics of interest. Talks promote community engagement and inform District priorities in various areas of land use, economic development, and policy advocacy.   Watch videos and read more about past talks: Go to Panel Talks page →

Wondering when our next panel talk is? Go to our events calendar → 

Embarcadero Safety Improvements / Train Quiet Zone

Rail transit is on the rise through Jack London, and so is activity, visitor foot traffic, residential population, employment, and businesses. Community stakeholders in Jack London have long been interested in improving the pedestrian and vehicular train crossings in Jack London to create safer streets and facilitate a Train Quiet Zone, and many even contributed funds to begin the technical work necessary to kickstart the project. This long term project includes updating the original study for the project and fundraising for the capital improvements required to implement safer crossings and pedestrian and vehicular interfaces, and considers a Train Quiet Zone in Jack London.


Past Projects & Initiatives

SeeClickFix Sweepstakes - Data Drives Deployment

For the month of May 2019, we launched our first ever SeeClickFix sweepstakes. Citizens utilized the City's SeeClickFix system to help solve problems in the public right-of-way for a chance to win a fabulous gift from a Jack London merchant. Two active and wonderful community members each won a wine tasting for two at minimo wine shop! On SeeClick Fix, users are able to report issues, vote to fix favorites, and track response from the City. Check out and track the Jack London Watch Area. Announcing next sweepstakes soon, so stay posted for a chance to be entered and help deploy resources to our neighborhood.


Expansion of Tactical Urbanism and Wayfinding

In 2017 we developed a community and business-supported informal wayfinding program that is quick and inexpensive to deploy. We worked with business representatives as well as Visit Oakland on this effort. The project was completed in 2018. You can find the colorful pathways East of Broadway.

Building Art

The Jack London Improvement District is working to incorporate art and culture into the urban fabric of the District.

The Building Art Program was initiated to attract artists and identify space and resources to create and show work. Works to date include wall art, pop-up exhibitions, and original paintings on utility boxes in the District.

Our goal is to replace 3 vandalized art-covered utility boxes, and match contributing funds from private property owners to fund the Building Art Program to facilitate art installations, wall murals and art-wrapped utility boxes.

Explore art around the district with our map →


Want to get involved with any of these projects? Email us at info@jacklondonoakland.org or sign-up to stay informed and  let us know about your interests in the neighborhood!

Who We Are


Savlan Hauser

Executive Director



Savlan brings 10 years of experience in urban design and development in Mexico City and the San Francisco Bay Area to her role as Executive Director of the Jack London Improvement District—Oakland’s newest—and geographically largest--business improvement district. Prior to her role in Jack London, Savlan worked on multifaceted revitalization efforts through two major Area Specific Plans as consultant to the City of Oakland. Savlan holds a degree in Architecture from UC Berkeley, is a LEED AP, and Urban Land Institute's Chamberlin Public Sector Leader Fellow 2017-2019. By the age of 6, Savlan was in love with vibrant, urban environments as a busker, playing her fiddle on the streets of great West Coast Cities while on family vacations.

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Kaylee Hudson

District Specialist



Kaylee graduated from UC Berkeley's Human Geography program in 2017 and is a happy resident of the Dimond neighborhood. While at UC Berkeley, she held multiple leadership and management positions at the Berkeley Student Cooperative. Kaylee grew up on a ranch in North County, San Diego, and was always fascinated by the prospects of urban life. She is pleased to be able to support the beauty and vibrancy of the most dynamic neighborhood in Oakland. She is responsible for the day-to-day support of District programs and operations.


Carlos Paz-Rivera 

Operations Manager, Ambassador Team



Board of Directors


Jack London Board of Directors 2019

Mark Everton

President & CEO of Visit Oakland

President of the Board


Prior to his role as CEO, Everton had been serving as Interim President & CEO of Visit Oakland after the departure of Alison Best. He brings along over 30 years of experience in hotel and hospitality management. Most recently, he served as the Area Managing Director at Commune Hotels & Resorts for their Silicon Valley and San Francisco hotels and the General Manager of the Waterfront Hotel in Jack London Square. Mark has managed three of Oakland‘s full service hotels during his tenure in the industry.

Everton is an established community leader in Oakland. He is the Chairman of the Board of Directors for the Oakland Chamber of Commerce. He also served on the Visit Oakland Board of Directors, most recently holding the title of CFO. Mark’s involvement with Oakland’s hospitality and business communities is multi-faceted as he also co-founded the Oakland Restaurant Association. Visit Oakland has been a valuable marketing partner for Jack London Improvement District through our initial branding development as well as a number of marketing campaigns including the Urban Wine Trail and Ale Trail; as well as a key advocacy partner in tackling challenging small business and economic development issues in Oakland, and Jack London in particular.

Paul Thyssen

Property Owner

Secretary of the Board

Paul Thyssen has lived in Oakland since 2007 and the Jack London District since 2010.  Paul is the Director of Sales for Gallery Systems, Inc., a company that specializes in developing database software solutions for museums, private and corporate collectors, artists, foundations, universities, governments and other international cultural institutions.  Paul has his BS in Mechanical and Network Engineering and has been instrumental in obtaining some of the most prestigious museums and cultural institutions as clients for his company.  Paul is active in The Ellington Community Association and was previously Vice-President of the Board of Directors. Paul previously served on the Jack London District Association Board of Directors, where he was Co-Chair of the Land Use and Transportation Committee.  Paul and his partner enjoy walks along the Jack London waterfront, the Farmer’s Market and the growing dining and entertainment scene in the district.

Erin Coburn

Business Owner, Minimo Wine Shop

Treasurer of the Board

Erin is co-owner of minimo, a natural wine shop in Jack London which she opened in 2015. Erin previously had a 20-year career in museums, spending the bulk of that time working at the Getty in Los Angeles before moving to New York to run
the Met’s Digital Media Department. Throughout her time in New York’s art world, her roots in California were ever-present, and Erin knew she wanted to open a wine shop. Minimo is community-focused and Erin’s intent is that it serve as a model for retail in a diverse, changing neighborhood. Erin has worked collaboratively to build commercial community in Jack London through her business. In addition to serving on the Board of Directors for two terms, Erin has been a dedicated volunteer focused on District projects of particular interest to Jack London merchants including branding, beautification, and development.

Peter Gertler

Property Owner 

Peter has lived and raised his family in Oakland for over 30 years, and has been an owner and resident in the Jack London District for over 5 years. He has been a Board member of JLID for 3 years, and has served on the Executive Committee as Secretary and led the Train Quiet Zone Initiative during his tenure.

Peter has over 30 years of experience in the development, design and program management of transportation infrastructure and rail projects. He has held various leadership positions in major US based engineering consulting firms, global technology firms and with the Bay Area Transit District (BART). Currently he is a Senior Vice President for strategic sales and advisory services at HNTB, and previously was a Director of their High Speed, and Rail and Transit Practice. Peter leads strategic program business development and practice building in the transportation infrastructure market and serves as a subject matter expert on rail programs. HNTB is a national leader in transportation and rail projects and is currently leading major sections on the California High Speed Rail Program and other projects and program in the US.

Sam Nassif

Business Owner, Z Hotel

Sam W. Nassif is a Managing Principal at the Z Hotel, a remodeled and rebranded boutique hotel in Jack London. Sam currently serves on the Board of Directors for the Oakland Metropolitan Chamber of Commerce and Visit Oakland, is the Co- founder and past Chairman of the Oakland Convention & Visitor’s Bureau and has been a member of the Jack London Improvement District Board since 2015.

Sam is a hospitality veteran who spent 22 years with Hilton Hotels Corporation. He came to Oakland in 1987 as General Manager for the Hilton Oakland Airport, and in 1991, he left Hilton to pursue an independent hospitality career. He joined the Waterfront Plaza Hotel in 1993 as General Manager and became partner shortly after. In 1997, he founded Creative Hospitality Corporation, a hospitality consulting firm, and took the management contracts for the Waterfront Plaza Hotel, the historic Hotel Durant and the Park Plaza Hotel before selling the hotels prior to the economic recession. Sam is also a licensed California Real Estate Broker with a degree in Business Administration.

Sara May

Representative of Property Owner

Sara May is an Oakland Resident, California native and alumnus of San Francisco State University. In August she joined the board of the Downtown Oakland Association. Sara is currently Director of Operations at Metrovation, an Oakland-based specialty real estate company that conceptualizes, creates, markets and manages unique properties that bring new possibilities and new life to places. Metrovation creates compelling, energetic properties that stimulate growth while remaining true to the character of the communities in which they are located. Metrovation develops, owns, and manages six commercial properties located throughout the District totaling approximately 200,000 square feet, including majority ownership of the residential condo project at 200 Second Street. Metrovation has been a major property owner/operator in the District since the early 1980s.

Vivian Kahn

Business Owner and Property Owner

Vivian Kahn, FAICP, is a 40+ year resident of Oakland who has lived in the Phoenix Lofts at far-western end of the District for more than three years.  She is an Associate Principal with Dyett & Bhatia, city and regional planning consultants, in San Francisco and is also a partner with her husband Larry Mortimer, AIA,  in Kahn/Mortimer/Associates, a planning and architecture consulting firm based in Oakland.  Vivian’s long involvement in Bay Area and Oakland civic activities includes serving on the Boards of the Greenbelt Alliance, Jubilee West, West Oakland Housing Corporation, and Eden Council for Hope and Opportunity and as president of the Metropolitan Greater Oakland Democratic Club.  Vivian, Larry, and their bully dog Hennessy particularly enjoy Jack London’s many great drinking and dining spots including Bocanova, Heinhold’s, The Fat Lady, Urban Legend, Campovida and Venga Paella.

Chris Pastena

Property Owner & Business Owner of Chop Bar, Lungomare and Calavera Restaurants

Chris Pastena has been in the restaurant industry for 28 plus years . Over the many years of living and working in Oakland, Chris and his wife, Jana Pastena, have developed deep ties in the East Bay's hospitality community. A central tenet of their work is to actively support local growers and artisans of all types. Coupled with Chris’ passion for a wide variety of restaurant projects, this unwavering focus has resulted in Chris creating vibrant and welcoming restaurants that offer thoughtful menus highlighting the best ingredients the Bay Area has to offer. In 2009, Chris opened Chop Bar restaurant in Oakland, which quickly became wildly popular, receiving national acclaim for its food, cocktails, wine program, and décor. Lungomare opened in February 2013 with coastal Italian-inspired fare and a prime waterfront location in Oakland's Jack London Square . In 2015, Chris opened Calavera, a beautiful and stylish restaurant serving regional Mexican - inspired fare and the Bay Area’s largest selection of tequilas and mezcals. Chris and his wife, Jana, continue to actively give back to the community through special events and support of a variety of local organizations.

Greg Pasquali

Director of Development, Carmel Partners

Greg has a degree in Architecture from Yale University and is currently Director of Development with Carmel Partners, leading entitlement and execution of multiple large-scale multifamily projects in the East Bay. In the entitlement and development of 4th Street East, Greg and his team worked with staff to engage the community. In Jack London he has worked closely with the Improvement District to advocate for over $300K of impact fees allocated towards façade improvement funds and the Waterfront Warehouse District Signage program. Greg also is working to address the condition of the I-880 underpass gateways to the District, having advocated for the change of a council ordinance to allow the project’s 1% for Art funds to be implemented for an installation at the Madison Street Underpass. Greg also advocates for better access to the District through attendance at the Oakland Alameda Access Project and Downtown Specific Plan project meetings.

Taj Tashombe
VP External Affairs, Oakland Athletics

Taj is VP of External Affairs, Office of the President of the Oakland Athletics. Prior to his role with the A’s, Taj has had leadership experience in global brand engagement, strategy, and external affairs with Toyota, Hilton Hotels, and Hyundai. Taj began community outreach to the District starting in 2017, before the A’s Headquarters moved to Jack London Square. Since bringing over 200 employees to Jack London Square, Taj has been collaborating with District staff to connect the A’s office to local businesses and organizations, and patronize Jack London merchants. Additionally Taj is leading the community outreach about a potential downtown baseball stadium at Howard Terminal.

Our Partners

Work With Us

Business Opportunities


The Jack London Improvement District is excited to refresh the graphic design of its 100 Lamppost Banners visible throughout the District. Banners are one way we celebrate the identity of the mixed use, diverse, historic downtown District. The District is looking for a designer to develop new graphics for the banners to be high impact and compliment the graphic quality of the other signage and visual branding elements in the Public right-of-way. The Designer will work with District Staff and a small volunteer task force focused on the project. Deadline March 15th, 2019. See full RFQ→

This opportunity is now closed.


Walk this Way: The Broadway/Webster Project

The City of Oakland invites talented, experienced, multidisciplinary Design Teams to submit qualifications and a conceptual design approach to redesign the areas around, under and through Broadway and Webster Street underpasses of the I-880 Freeway, and to develop a toolkit of design elements that can be applied to other underpasses in Oakland. More Information can be found here.

This opportunity is now closed.


Oakland Mural Festival 2018 seeks artists to participate for a one-week festival hosted in Jack London District in May! Application found here. Deadline: February 12, 2018.

This opportunity is now closed. 



The District is seeking bids from qualified firms for the fabrication and installment of 20 custom trash cans that are part of the Historic Waterfront Warehouse District signage project. Please click here for concept drawings if you are interested and send us a brief email for detailed shop drawings at info@jacklondonoakland.org.


Our beloved El Sabrosito Pupuseria has moved on from our humble corner, and we are looking for food truck applicants interested in operating at our corner of 4th & Broadway. Our goal at the Jack London Improvement District is to activate space and incubate small businesses, increasing foot traffic and overall vitality to the Broadway corridor. We are focused on breakfast and/or lunch, and are open to overlapping schedules and multiple vendors in the space. If your business is interested in working with us, please email info@jacklondonoakland.org to get an application.


Jack London is initiating a pilot project to match temporary art installations with vacancies and building walls in the District. Working with local arts groups, the District is working to bring vibrancy and beauty to empty commercial spaces, blighted areas, blank walls, and graffiti hotspots while engaging Oakland's unparalleled visual and cultural arts community.

“Illuminate Jack London” Jack London Improvement District with The Great Wall of Oakland from The Great Wall of Oakland on Vimeo.

Contact info@jacklondonoakland.org

Want to know about our volunteer opportunities? We would love to have you! Please fill out this form or email us at info@jacklondonoakland.org!

Board of Directors Application

Are you interested in serving on the Jack London Improvement District Board of Directors? We are seeking enthusiastic partners who will work to drive our projects and improvements forward.

An applicant may be a property owner within the boundaries of the district, a representative of a property owner (such as a property manager), or an Oakland Business licensee within the boundaries of the district. Applications accepted continuously. The Board of Directors meets on the second Monday of each month. A board member can expect to dedicate 50 hours annually, in addition to special projects and events of interest.

All eligible candidates will be brought as nominees before the Board of Directors for election of new directors at the annual meeting in November. Candidates will be considered based on their participation in Jack London Improvement District's programs and projects, and relevant expertise to the Board and organization. 


Just wanted to compliment the Ambassadors and the work they did on the sidewalk—it looks gorgeous, like Oakland SHOULD LOOK!

-Bob Rosen, Business and Property Owner, 4th&Castro

Thank you for all you have accomplished and for all good you provide to our neighborhood. You and your contributions are much appreciated.  
-GS, Resident

My wife and I have lived in the District for 15 years, and own two businesses, the visible difference that the ambassadors have made is like night and day.

-Chris Pastena, Owner Chop Bar & Lungomare

Great resource for local businesses and the District in general. They've really helped us with the coordination involved in getting the Jack London Brewing District off the ground.

-Aram Cretan, Federation Brewing

I love the hands on involvement from all JLID team members

-Jennifer N, Portobello

 Thank you very much for putting together such an informative panel [A Ballpark for Everyone] I…can only guess at the effort that went into making that happen so bravo for doing so!  And thank you for including me!

-Helen S, Resident

Let me just say I love the Ambassadors. My very first day moving into the District, I was unloading furniture from the moving van and an Ambassador welcomed me to Jack London and offered help! That was the first welcome I got to the neighborhood.

-MR, Phoenix Lofts

I forgot to thank you last month for the prompt response to cleaning up the parking lot next door to our client’s building at 3r d St. and Webster. Our client called the following week to thank us for getting action on the trash. It’s great to know the JLID can be so helpful.

-Don M., Business Owner

They [the Jack London Improvement District] just ROCK!!! They have helped me out so so many times over the past 2 years with all kinds of things I needed. I can not thank them enough.

-Jackie Gallanagh, Business Owner, Slainte