August District Updates

Jack London District Update

August 2019

Annual Block Party A Success!

Thanks to all who came out to celebrate our neighborhood and build community at our Annual District Block Party! We had a terrific turnout of over 25 businesses with activities and donations, a festive beer garden, an energized team of volunteer residents from Covenant House, and delicious baked goods created by neighbors and donated to raise funds for the youth shelter. The talented Jack London resident and artist DJ Hightop got the crowds dancing. Thank you to NCPC Co-Chairs Jen Newman and Betsey Archer and resident/business owner Winnie Anderson for garnering so much community participation, and to the generous Jack London businesses who shared in the celebration. See y'all next Summer!

Stakeholder Survey Results Help Inform District Priorities

Nearly 200 stakeholders responded to the Jack London Stakeholder Survey this July. Great ideas around new retail and business offerings and neighborhood improvements were shared. Thank you all for the significant amount of input and engagement to help us inform our work. Excerpts from survey results included here in this month's Board meeting slideshow.

Help Welcome New Businesses to the District

Now, Jack London has even more to offer with so many exciting new businesses opening this Summer! We hope you will go out, support and say hello.

  • United Grooming is now serving up fresh haircuts to the people in their new Fourth Street East retail space at 180 3rd St.

  • James and the Giant Cupcake is officially open! They have re-activated the old Authentic Bagel Shop space at 465 2nd St.

  • Donut Farm's newest location Eternal is open for brunch! Their new restaurant and delicious vegan donuts have replaced the old Chop Bar space at 247 4th St.

  • Planted Table is settling in to the former Encuentro space at 550 2nd St and continuing the tradition of delicious plant-based meals and weekly meal plans delivered to locals!

  • Chop Bar has re-opened at 190 4th St! Their new expanded space also includes an expanded menu in the works.

  • NIDO's Backyard at 104 Oak St is nearly finished. Help donate to their NIDO backyard fund if you want your outdoor margaritas faster!

  • Buck Wild Brewing's gluten-free brewery has their new Jack London taproom coming soon to 401 Jackson!

2 District Beautification Projects Complete

Tree Trimming Results - We pruned overgrown trees in front of the Metro Opera House, Z Hotel (pictured above) and Covenant House to spruce up the sidewalk environment and pedestrian experience. Like our new 'do?

100 New District Banners - Our new banner program has launched with a variety of new designs by local design team Barretto-Co installed around the District. We hope you are loving all the added color as much as we are!

unnamed (3).png

Upcoming District Events

  • The next Business Coffee Hour is tomorrow Thursday, August 22nd at minimo wine shop (420 3rd St) at 10 AM. Businesses and merchants: network with your peers in the Jack London business community. Bagels on us, coffee thanks to Mr.Espresso.

  • Bicycle Coffee's 10 Year Anniversary Party is on Friday, August 23rd with music, drinks and more at the Jack London Roastery, starting around 4pm!

  • Be part of the safety solution! Next NCPC meeting is Tuesday, August 27th from 6:15-7:15 at 333 Broadway.

  • Enjoy Wine & Design's Paint Night at the A's Ballpark on Wednesday, September 4th.

  • Our next Board Meeting is Monday, September 9th. See agendas and minutes here.

  • Save the Date for the Jack London Brewing District Oktoberfest Brewery Crawl on Saturday, October 19th.

Jack London in the News

June District Updates

Jack London stakeholder meeting

Summer Stakeholder Meeting a Success!

Our team was overwhelmed by the great turnout and positive response at the Stakeholder Meeting Friday. An estimated 70 attendees enjoyed local coffee generously provided by legacy business Mr. Espresso, cold brew and other creative beverages from Bicycle Coffee, delicious bites from Town Square Eats, and desert from the soon-to-open-in-Jack-London James and the Giant Cupcake. Thank you to these great businesses and to all who shared in the milestone celebration.

“I really enjoyed the Stakeholders Meeting. Your presentation was very enlightening and the various merchants do a great job bonding and growing their businesses. I really appreciated that the A’s are going to recognize the Ambassadors and their families!! They do a great job and deserve the praise!!”
-- Brenda Ivey, City of Oakland Neighborhood Services Coordinator, Beat 1X

A recap of staff's Impact Report presentation can be downloaded here.

Board Meetings are held monthly on the second Monday of the month, 5pm at 472 Water Street. Agendas and details posted here. On July 8th, the Board will discuss upcoming PG&E work in the District to minimize impact to businesses, hear from the Department of Transportation on planned repaving work and improvements on Broadway, and consider a permitted annual assessment increase.

Jack London Improvement District’s Board of Directors is notifying stakeholders as it considers an assessment increase of 5% due to rising costs of operations that are projected to exceed 5% over the current year. In addition, the District has experienced increased demand for services thanks to increased activity and growth. More information here.

Last month the Oakland A's presented a transportation-focused presentation to the BART Board of Directors. Transportation and access is one of the ways the infrastructure improvements for the planned stadium will be important for Jack London and surrounding neighborhoods. We'll be learning more at the August Board Meeting. view slides

Please lend the District 5 minutes of your time and feedback--respond to this survey and help inform priorities and service delivery.

SPUR Jack London tour.jpg

Jack London Development Talk and tour with SPUR on July 17th. Hear from Beth Van Clute, General Manager of Jack London Square and Savlan Hauser, Executive Director of the Jack London Improvement District on what's new and coming to Jack London.

Waterfront Warehouse District

Are you a property owner within the historic Waterfront Warehouse District, and planning an improvement project? Thanks to funds from Carmel Partners' Fourth Street East Project, the Facade Improvement Matching Grant program is available for eligible properties and projects. Join an informational meeting with the City of Oakland's Project Manager on July 24th, 10:30AM at 333 Broadway.

Jack London in the News
New Embarcadero Bridge over Lake Merritt Channel Finally Opens

May District Updates


Above image: April's Jack London Sidewalk Sale with great neighbors and treasures! Image credit: Jennifer Newman

May Updates - Jack London

May 5-11 is Small Business Week in Oakland. For 2019, the City of Oakland is taking the Small Business Week workshops into the commercial districts that small businesses call home by working with its nonprofit business service provider partners. Topics will include social media, tech tools, access to capital, cyber security, business models, women mentoring women, business operations and more. The full roster of free activities is posted at

Many ways to "Cinco" In Jack London! Visit Chop Bar, Crooked City Cider for Cider and Beer MicheladasNido Kitchen and Bar, and Jack London Square for special food and drink delights, and don't miss the amazing Cinco de Mayo Celebration with low-riders, a Mercado, Aztec dancing, and Ballet Folclorico this Saturday 5/4 at Jack London Square. 

Doing Business in Jack London? Join your fellow merchants and businesses at this month's Jack London Business Coffee Hour graciously hosted at Wine and Design on May 22. This is an opportunity to check out the Studio, network with your peers, and grab a cup of local coffee.

Announcing First Ever SeeClickFix Sweepstakes! Data Drives Deployment.That's why we encourage all stakeholders to utilize the City's SeeClickFix system to help solve problems in the public right-of-way. Report issues, vote on your favorites, and track response from the City. Here's the Jack London Watch Area. For the month of May, we're launching the first ever SeeClickFix sweepstakes. Send us a report you filed or post it on our Facebook Page and be entered to win a fabulous gift from a Jack London merchant. Winner to be announced May 31.

Jack London Improvement District Board of Directors Meeting is May 13th. Find meeting info, Agendas and more here.

What's New

The District seeks your feedback on its service. Share your testimonials.

Jack London In the News
Jack London Featured on NBC's "California Live"
A's Fans Rally at Capitol for Relocation to Jack London Waterfront
Jack London Square adds Town Eats - SF Chronicle
Jack London Square announces New Market Hall - SF Chronicle

Jack London in the news: A's Stadium, Fourth Street East, New Murals, Temescal Brewing

A New Underpass

Connecting Downtown Oakland and Jack London

By Adrian Napolitano, Jack London Improvement District Intern and District Staff


Underpass improvement is a central goal of the Jack London Improvement District. Since its initiation, the District has provided cleaning and maintenance at all public right-of-way areas along and under the I-880, and hosted a number of workshops, walkthroughs, and surveys to understand community priorities for improvement. 

Ever since Interstate 880 was constructed, it has created a physical and psychological barrier dividing Downtown Oakland and Jack London Square. As the City of Oakland develops the Downtown Oakland Specific Plan, the Freeway Access Plan is under development, there is now more momentum towards than ever before that Oakland improves the underpass. Broadway should be a clean, safe, and beautiful link between Downtown Oakland and Jack London Square. There should be active use and pedestrian and bicycle accessibility. Improving the underpass is also key to improving access to the waterfront.


We are not the first group to propose improvements to the Broadway underpass. In 1996, the City of Oakland developed a Public Art Master Plan in part to “bring light back to Broadway” and bridge the gap between the city and the waterfront at night. In 2000, Oakland spent $250,000 to construct the art at Broadway consisting of painted poles, lighting, and curved guardrails. 

The Jack London Improvement District has already worked with the city to do basic repairs of the electrical system and install pigeon abatement systems at the underpass. Now, it is time come up with urban design solutions for the Broadway underpass- and the 6 other gateways between Jack London and Downtown Oakland including Oak, Madison, Jackson, Webster, Washington, and MLK.

In November 2015, we convened a charette to look closely at the Underpasses and invited the Downtown Specific Plan Team, Visit Oakland, City Staff, design professionals, and other community stakeholders, hosted at Gensler's offices in Oakland. With strong community support and funding from new developments in the district, a new vision for the underpass is not just a pie in the sky. In the next few months, we will be working with these stakeholders to develop a physical design solution for the Broadway underpass. Some preliminary ideas are pedestrian-oriented lighting and pop-up retail. Design suggestions from the community are welcome and encouraged.


In December of 2016, the City of Oakland released a Request for Proposals, or an RFP, to find the best talent in urban design, architecture, landscape architecture, lighting design, engineering, transportation planning, acoustics, public art and community engagement to reimagine a new future for this key area of Downtown Oakland and to develop new tools to address the many underpasses that challenge our neighborhoods citywide.


Questions? Comments? Please contact 

There's No Place Like Home!


By Paul Thyssen, Board Member and Jack London Resident


Living in a residential community is not for everyone. Community members have to rely on the decisions of others.  Have you ever thought that the residential community you call home would look the same until the day you die or move out?  At The Ellington, many interior design and aesthetic decisions were made well before residents moved into the building. I often thought it might take a natural disaster to make change, but then I imagined the possibilities and thought that there had to be another way.

When you are new to a residential community, it is hard to understand how to unravel the layers of authority to make change, but it can happen starting with a committee that provides input to the board and management of your residential community.  At The Ellington, that committee was the Design Review Committee, which is a board appointed group of residents who form design recommendations for their residential community.

Through discussion and well planned exercises to align everyone’s goals, an amenable outcome can be achieved with persistence and collaboration.  At The Ellington, we sought to get all of the committee members to respond independently to an exercise to form the vision and then discussed those responses in collaboration. We asked ourselves a series of questions such as: “What’s it for?”, “Who is it for?”, and “What should it remind you of?”. After the committee’s survey and collaboration, the Design Committee’s call to action was to create a welcoming and inviting feeling when they arrived on those floors with a focus on an art experience.

At The Ellington, we already had a solid list of local artist works in the collection and we decided to grow that collection for the floor renovation project.  A pool of artists’ works were presented, then reviewed and rated by the committee members according to how they met the vision for the renovation. Six works were finally selected for the project floors. Lighting for the art and benches were chosen to underscore the artworks.

The Artists chosen were Jeannie O’Connor, Catherine Courtenaye, Bonnie Neumann, Rodney Artiles, Tallulah Terryll, and The Artist Hines, all with studios in the Bay Area.  The committee celebrated the successful outcome with a reception for the artists. Five of these six artists were able to attend the event. Residents had the opportunity to learn about the inspiration of the artworks directly from the artists and appreciate the value added to their building and homes.

There’s no place like home!

More Press Mentions


Paul Chambers/

(OAKLAND, CA) — Leaders in Oakland's Jack London District are cracking down on crime and keeping its streets clean all at the same time.

Wearing neon green uniforms, maintenance and safety ambassadors are walking the streets clean up the area as well as provide a very important service.

"They'll provide safety escorts between any two destinations in the district. They interact with people smile greet them," says Savlan Hauser Executive Director of Jack London Improvement District.

The ambassadors program came to Jack London District a little more than two months ago. They patrol from Sixth Street down to the water and from Brush to Fallon Streets. The purpose is to help beautify the area, as well as make people coming to Jack London feel safe.

The nonprofit program is run by Jack London Improvement District which was created three months ago. It's based out of the former Urban Blend Cafe on Broadway. There hours of operation are from 6 a.m., until 11 p.m. So far crews say they have picked up more than 34,000 pounds of trash, cleaned up more than 7,000 graffiti stickers and have had interactions with more than 11,000 people. The ambassadors are also working to improve the Interstate 880 underpass. They also provide services to those in need by having regular engagement with the homeless.

The ambassadors say just by simply being in the area, its deterred break-ins. "A lot of times folks tend to get dropped off and start casing cars. So a lot of times ambassadors start noticing this behavior and they'll just roll by. A simple presence of a radio and a bright shirt have people thinking twice," Carlos Paz of Jack London Improvement District.



(JACK LONDON, Oakland) Here's the project description from Developer: The Austin Group LLC is pleased to present The Mirador (n. a turret or tower attached to a building and providing an extensive view) a proposed mixed-use project at the key corner of Broadway and 2nd Street in the Jack London District of Oakland . It is a goal of the design for the project relate to the imagery of the existing Jack London fabric while making its own unique statement. 

The Mirador consists of ~3,000 sf of ground level, street retail and six levels above consisting of 48 two bedroom apartments. The project also includes car stacked parking of ~48-62 potential car stalls, including electric car charging options. The seven story project is anticipated to be ~85’ tall with a roof deck garden to provide opportunity for resident gathering and take advantage of the beautiful views. It is also contemplated that a condo conversion map will be placed on the project.

Architecturally the current design cues come from the surrounding Jack London neighborhood, including used brick, board form concrete, stucco and metal windows and balconies. Another important project design element is the prominent elevator tower just around the corner on 2nd Street that will be open from the ground level to the seventh floor terminating with an architectural metal element on the roof. An exciting pedestrian experience has been envisioned, incorporating a rhythm of architectural forms, with metal garage doors opening to the public sidewalk…to engage the pedestrian traffic and the building. Lastly, the goal of this retail design is to pull residents, pedestrians and visitors from Embarcadero up Broadway and enhance the retail environment for these 2-3 blocks. 

 Project Amenities and Community Benefits:

- Green Building: GreenPoint Equivalent of LEED Gold
- Housing: 48 transit-oriented and sustainable infill housing units
- Retail: ~3,000 sf of pedestrian-oriented retail at this critical intersection
- Economic: Substantial increase in property tax and retail revenues generated for the District
- Climate Action: Electric car, micro-car, and bicycle encouragement



By Ginny Prior Columnist

If Thursday is the new Friday, then Jack London Square is the new Pier 39. Happy hour is suddenly a happening place at old stalwarts like Scott's and Kincaid's, with newcomers like Plank and Forge driving the traffic.

It's pretty cool what the new owners have done with the old Barnes and Noble. Plank has mass appeal with its center stage bar flanked by an arcade, bowling alley and enough large-screen TVs to make it a legitimate hangout for sports fans. Outside, the feel is unquestionably Oakland with a beer garden, bocce ball and a playground for tots.

Waterside at Kincaid's, the cocktail crowd sips basil gin martinis as kayaks and crew boats slip past the picture windows. Over at Scott's, the live piano sets the mood with cool jazz as the waning sun sets over the estuary. Scott's has happy hour all evening, which I think is great -- not that I'd sit there all night, mind you.

So Jack London Square is really starting to sizzle again. Now if they could just fill the long-shuttered retail spaces. The Jack London Improvement District has been inviting input from the public through a series of panel talks. Their goal is to create a destination with "flourishing businesses, vibrant events and a high quality of life."


HP Investors Acquires Full-Block Retail Property in Jack London District of Oakland

Oakland, CA – HP Investors, LLC announced that it had completed the acquisition of a 9,115 square-foot retail property in Downtown Oakland’s desirable Jack London District. Acquired by the firm’s recently opened Oakland office, the Property is HP Investors’ 25th acquisition in the past 48 months and represents its first in Oakland. 

Encompassing over 150 linear feet of frontage along Broadway between 2nd and 3rd streets, the Property represents the ground floor component of The Ellington, a 134-unit luxury condominium developed in 2009. The Property, which was purchased fully vacant, includes dedicated parking spaces, 30 foot high ceilings and can be demised in a single or multi-tenant configuration.

“We are excited to make our first investment in Downtown Oakland,” stated Isaac Abid, Principal at HP Investors. “The opportunity to acquire a property of this quality in an emerging retail corridor fits perfectly with our long-term market view, and we look forward to working with the Jack London Improvement District and our retail leasing team to activate this stretch of Broadway with a tenant mix that serves the neighborhood, workers, and visitors.”

The firm has hired Erika Elliott and Ramsey Wright of Colliers International to market the property to prospective tenants and is working with the Jack London Improvement District to highlight the Property’s location attributes. 

Jack London Improvement District in the News


CityLab, June 13th, 2017

“The waterfront development, Jack London Square, …is just starting to reach the level of density and foot traffic that would support tenancies in these spaces. So we felt we were a good match for an art use that was seeking a home.” For the Jack London Improvement District, the museum is an opportunity for economic activation, absolutely. In fact, it may be a little late in coming: Retailers and restaurants are already starting to pour into the area. The Museum of Capitalism also represents an artistic tradition that has disappeared from other parts of Oakland.


Berkeleyside, November 16th, 2017 – Will Jack London Square live up to its potential as Oakland’s Food Center? – …Savlan Hauser of the Jack London Improvement District has a more optimistic outlook. She considers the recent closures and relocations as not so much a loss for the district as a “changing of the guard.” “Much like the rest of Oakland we’ve seen an enormous growth in the number of bars, restaurants and young businesses that have opened.


The New Yorker- August 18th, 2017- What Would a Museum of Capitalism Look Like? 




SF Business Times: November 30th, 2017- Mapped: A Closer Look at the Oakland Athletics’ Ballpark Plan





KALW Public Radio: The Museum of Capitalism won’t ignite a revolution, but it’ll sure make you think. “We just love seeing vacant spaces activated, and bringing new people to the district who wouldn't ordinarily visit,” says Savlan Hauser, the Jack London Improvement District executive director.




SF Business Times: March 23rd, 2017- Exclusive: Jack London Square Project Breaks Ground, Fueling Oakland’s Housing Boom

A 48-unit housing project in Jack London Square has started construction, adding momentum to Oakland's housing boom. ... "We know development is crucial for the vibrancy of the district," said Savlan Hauser, executive director of the Jack London Improvement District, which promotes economic development in the District.


East Bay Times, May 26th, 2017- Jack London Square Apartments Approved (CIM Development)

“This proposal is really aligned with the community development vision and invests in common areas and, most importantly, public access and Oakland's access to its own waterfront by activating the ground level,” said Savlan Hauser, executive director of the Jack London Square Improvement District.


Streetsblog: May 26th, 2017- Reconnecting Oakland to its Waterfront

“For the price of some beer and bánh mì sandwiches, we brought a bunch of people into the room from the city and other community stakeholders to think about physical interventions that could improve the underpasses,” said Hauser. The stakeholders indicated that the “underpasses should be luminous , dynamic, interactive, and engaging…. It was a high bar to set for a project, but we hope we can achieve all of these things.”

SF Business Times: October 6, 2017: Could a downsized Ballpark be a Hit?

…BART director Robert Raburn said at last month's panel, assembled by the Jack London Improvement District.






SF Business Times: March 2, 2017- Exclusive: First Homes to Break Ground in Brooklyn Basin, Oakland’s new Waterfront Neighborhood

Large swaths of Oakland's waterfront have been inaccessible for many years, said Savlan Hauser, executive director of the Jack London Improvement District. “Oakland has a spectacular shorefront and Brooklyn Basin will bring more people to it,” she said. “It will benefit all of us along the waterfront to enjoy investments in public spaces and parks.”


New Public Relations, Advocacy, and Marketing Partnerships- 2017

IKE Smart City—Informational Kiosk to be installed citywide, 1st  in Jack London

Amtrak Passenger Rail—local tourist destination marketing and onboard advertising campaign

Coalition for Clean & Safe Streets (with Oakland Builders Alliance, Jobs & Housing Coalition, Oakland Chamber of Commerce, Oakland Small Business Task Force and Oakland Homeless Action Working Group)

CARTO – Online mapping and location data services software, 2018 Grant Program

Continuing Public Relations Partnerships: Visit Oakland, Oakland Chamber of Commerce, Oakland BID Alliance (serving as Chair), Townsquared, SPUR, and Urban Land Institute

Wholesale Produce Market Feeds Oakland Zoo

In a segment hosted by Great Big Story, we learned that the Oakland Zookeepers make use of Jack London's Wholesale Produce Market. In the video, we follow Stacy Kyles the Commissary Supervisor for the Oakland Zoo, as she shops for her very picky eaters. Did you know the Zoo prepares nearly 1000 separate diets every day?

2014-07-28 08.48.03.jpg

The Wholesale Produce Market in Jack London turns 100 this year. Many Oaklanders may not even be aware of its existence as it only operates at night and the wee hours of the morning.

We're proud to see this historic market thrive and excited to see its value to the community.

Skip to 4:53 for Stacy Kyles segment

Historic Posey Tube and Renovation Plan

The Oakland Portal's elaborate Beaux Arts façade conceals eight massive fans that draw in fresh air and expel foul air to prevent carbon monoxide buildup in the George A. Posey Tube, an underwater automobile tunnel that runs under Harrison Street between the cities of Oakland and Alameda. One block west sits the Webster Tube Portal, a 1963 structure that serves the same function as the more decorative Oakland Portal. At the time of its construction, the Posey Tube was the largest underground tunnel in the world. George Lucas filmed a scene in the tunnel for THX 1138, Lucas's first feature film.

Designer: Henry H. Meyers
Construction Date: 1925-28
Architectural Style: Beaux Arts derivative/Art Deco

The tube replaced the Webster Street Bridge to Alameda, allowed industrial development of Oakland’s Inner Harbor, and appeased restless divers tired of waiting for water traffic.  The Portals (its twin is on the Alameda side) house ventilation equipment, eight huge fans, to exchange stale air for fresh in the tube.  One visitor remembers leather belts operating machinery for the fans that looked like industrial strength hair dryers.  It was the first underwater tunnel in the world constructed entirely of reinforced concrete.  Forms were towed by tugs from Hunters Point in San Francisco.  Art Deco in style, each portal has a three-story central section flanked by two hip roof towers, connected with a huge arched industrial sash window (now painted over).  Two side piers, with vertical arched openings and decorative grillwork, create a stepped effect.

January 2016 - Posey Tube Renovation Project Begins

Caltrans will perform a historical renovation of the Posey Tube portal buildings and replace the pedestrian handrail inside of the tube. The work will include sandblasting and repainting the buildings, historical renovation of the sidewalks leading up to the portal, and retrofitting the inside of the building.  Other work includes installing CCTVs, organizing signs and replacing cobra head lighting with the original historic lighting at the entrances of the Posey and Webster tubes.

  • Work will take place at the two portal buildings, in Alameda and in the Jack London district of Oakland.
  • In Oakland, scaffolding around the Posey Tube portal building will block parking adjacent to the building along Harrison Street and both sides of 4th. Also, the sidewalk behind the building will be blocked. A Pedestrian Detour will be provided.
  • Pedestrian and bicycle access through the Posey tube will be blocked from February to May. A shuttle will be provided and signage indicating how to contact the shuttle will be posted at both entrances to the Posey Tube pedestrian walkways.

Schedule and Updates

The project is scheduled to start construction in January 2016 and to be completed in July 2016.

  • Stationary mounted signs and changeable message signs (CMS) will be strategically placed to provide information regarding the project’s closures and detours.