Taste of Jack London 2026

Welcome!

Thanks for joining us for our annual Taste of Jack London Beer & Food Fest! ToJL is all about celebrating the vibrant brewery and restaurant scene in Oakland's Jack London District—and the culture, creativity, and community spirit that makes Oakland so special. On this page, you’ll find the event map, music schedule, and highlights of all the breweries, restaurants, and organizations participating today.

Event Map

*Last updated August 11, 3:09pm. Subject to change.*

Digital Scavenger Hunt

Download the TownTrek app and compete to win prizes in our Taste of Jack London Digital Scavenger Hunt! The challenge is open from 11:30am-5:30pm! Click on the "leaderboard" tab to see how you're measuring up. Top 10 competitors will win prizes.

Download TownTrek for iOS

Download TownTrek for Android

Enter join code TOJL2026 to get started!

Music Schedule

Outdoor Stage

12-1pm: Sound & Society

1-2pm: DJ Eightball

2-4pm: Bay Area AllStarz (LIVE)

4-5pm: DJ D-Fly (Disco Set)

Inside Stage

Lineup TBA!

East Bay Brewery Lineup

Enjoy unlimited 5 oz tastings from:

Participating Restaurants & Food Lineup

Food tasting ticket holders can enjoy small plates from each participating Jack London restaurants

Angel Cakes Cupcakes
- Decadent mini cupcakes, mini cookies, shortbread bites, and brownie bites
- Vegan options available
Everett and Jones BBQ
- Enjoy BBQ Chicken, Brisket Sliders, or Vegan Links
Good Vybes and Brews
- Enjoy a small pour of cold brew, matcha, or hojicha
- Coffee is made from Organic Fair-Trade Beans
- Drinks use 100% non-dairy milk
- **Coffee beans available for purchase
- Located inside BLOC15
ODIN Mezcalería
- Serving up Esquite corn (vegetarian) and ceviche
- **Extra food available for purchase at this booth
Reem's California
- Try their signature bites! Fresh-baked sourdough flatbread, za'atar (wild thyme, sumac, sesame, olive oil), tomato, cucumber, and mint
- 100% vegan friendly
Sláinte Irish Pub
- Chow down on their mini shepherd’s pies
- Veggie version available
Xingones Cantina
- Enjoy their signature “First Friday Taco” featuring fried chicken, house remoulade curtido slaw & cilantro on a fresh tortilla
- Veggie taco also available
- **Extra food available for purchase at this booth

More Food Vendors

Still hungry? Buy full meals or snacks from the following vendors:

Lotus Delight - Asian fusion food located in front of Oakland United, next to BLOC15

Respectable Bird - Food truck serving chicken tenders and sliders (vegan options available), located near the pop up gallery on 2nd St

Snacks are also available for purchase at the following food tasting booths: ODIN and Xingones

Market Vendors & Tabling Organizations

*AiRTemple Presents: Jack London Pop Up Gallery - For the first time ever we have partnered with AirTemple Gallery to put together a pop-up gallery of local artists' creations! Browse art made right here in Jack London and beyond. Featured artists include:

*Beer Muse - beer inspired jewelry and accessories! Need a gift for the beer lover in your life or want to treat yourself to some beerings? Stop by Michelle's booth to peruse her creations.

Dave & Busters - D&B just opened their newest location here in Jack London! Stop by their table to play a game for a chance to win some super fun prizes to redeem at their new spot.

*Hijadetupadre - Sassy stickers, keychains, straw charms, tumblers, and apparel all made in East Oakland

Jack London Improvement District - check out our FREE photo booth and take home a Taste of Jack London photo strip of you and your friends! Also, come to our table and spin the wheel for a chance to win a prize from a local merchant or a Jack London tote bag. Come learn about how to be connected with our neighborhood's happenings!

*Lobster Tee - Bay Area t-shirts and stickers for the locals! Made by local artists with inspiration from all your favorite Bay Area places and things.

OakDOT (Oakland Department of Transportation) - do you live or work in Oakland? Come by the OakDOT table to give feedback on upcoming projects coming to the area!

Pawsitively Bay Area - calling all dog lovers! Stop by Pawsitively's booth inside BLOC15 and purchase some adorable new accessories or treats for your pup. Located on Water St in Jack London Square, Pawsitively Bay Area is a locally owned pet boutique that opened it's doors in 2025.

SF Bay Ferry - come by the SF Bay Ferry table to learn more about upcoming developments on the Bay and sign up for their exclusive On the Dock loyalty list!

Youth Alive - we are lucky that this amazing non-profit calls Jack London home! Since 1991, YA has consisted of mentors, youth leaders, counselors, case managers, intervention specialists and violence interrupters that work to help violently wounded people heal themselves and their community. Stop by their table to say hi and learn more about how you can be a part of their cause!

*Located outside; all other orgs located inside BLOC15

Complimentary Tasting: Wine & Agua Frisco

We are thrilled that three local businesses will be offering FREE samples, regardless of tasting ticket type. Venture inside BLOC15 to get a taste from these businesses:

Alta Vina Wine Bar - did you know that there is a 100% California-grown wine bar here in Jack London? Stop by their booth, try a splash, and chat with the owner, Henry, about his business and featured wines. Must be 21+ with valid ID.

Agua Frisco - blending the flavors of Mexico with the flavors of the Bay Area, this locally-made, non-alcoholic pairs beautifully with a hot August day! Available for purchase at Oakland United & Original Pattern taprooms here in Jack London.

Rosenblum Cellars - with a waterfront tasting room, estuary views, and delicious Californian-grown wines, Rosenblum has been a staple in the Jack London community since 2014. Stop by their booth inside BLOC15 to taste what they're all about!

Merch Booth

Stop by our Jack London Brewing District merch booth to snag a piece of merch from your favorite local brewery! Located next to the ticket booth, under the parklet

For the first year ever... We got T-Shirts! Original art and design by Creative Shields of the AiRTemple. Limited availability! Only $25 each with sizes ranging from S-3XL.

Thank You!

Huge thanks to YOU for attending this event that directly supports our small business community.

Special thanks to Visit Oakland, Savor Oakland, the AiRTemple, the Oakland Chamber of Commerce, SF Bay Ferry, and DotheBay for your support on this event.

AND OF COURSE... Thank you to our venue, BLOC15, the incredible JLID Block by Block team of ambassadors and the four local co-hosting breweries: Original Pattern, Cellarmaker, Shapeshifters, and Oakland United. This event would not be possible without you!

Questions? Need Help?

Find a volunteer or visit the ticket booth in the parklet in front of BLOC15.

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